Yajuego, a leading online gambling platform in Colombia, is proud to announce the arrival of Pragmatic Play's live casino games.

Through a new agreement with Colombian operator Yajuego, Pragmatic Play expands its presence in the LatAm market. Yajuego is a brand of Games and Betting S.A.S., a Bogotá-based sports betting company that received Colombia's seventeenth online gambling licence in February 2019.

The operator previously had access to the multi-product content provider's slots, and now Yajuego's Colombian player base will gain full access to Pragmatic Play's acclaimed live casino offerings.

The operator in Colombia will be able to add games like ONE Blackjack, streamed live from the developer's cutting-edge studio in Bucharest and offering up to 2000x stake, along with a brand new side bet option; Mega Roulette, a single-zero roulette game that allows as many as five multipliers to be randomly applied to straight-up bets; and Dragon Tiger, Pragmatic's two-card interpretation of baccarat, to its digital portfolio.

Branding that is easy to use:

Matteo Gerbino, Yajuego's Director of Marketing, emphasised the significance of including the brand-new live casino offerings by saying...

Providing our players with the most cutting-edge casino offerings is central to our mission as a company, as we aim to preserve our standing as one of the most rapidly expanding operators in Colombia.

A collaboration with "a provider of Pragmatic Play's status," as Gerbino puts it, sets them "up for long term success," and they are excited to see where it leads.

Yajuego, with its headquarters in Bogotá and licence from COLJUEGOS, is a significant operator in Colombia, a crucial market in the company's LatAm development plan. Yajuego, which debuted in 2019, has rapidly gained popularity.

The operator is proud to give its expanding player base in the South American country with clear, user-friendly solutions, and offers a full online portfolio, including pre-match sports betting, live sports betting, and a vast assortment of online casino games.

Pragmatic Play's Vice President of LatAm Operations, Victor Arias, also addressed the press about the live casino partnership.

"Yajuego takes great pride in the safety and ease of use of its platform, and as a result, it has earned a reputation as one of the most user-friendly operator brands in Columbia.

"Our slots are already live with the operator, but thanks to a new arrangement, Yajuego's Colombian player base will now have access to the excitement of Pragmatic Play's acclaimed Live Casino collection.

The Gibraltar-based provider's popular live casino portfolio has launched with a number of operators in the Latin American region, including a multi-vertical deal with Venezuelan operator El Inmejorable earlier this month and a similar deal with Peruvian operator Apuesta Total in September, demonstrating the success of the company's strategy of expansion in both domestic and international markets.

The Winter Edition of Drops & Wins

At the same time, Pragmatic Play announced the next winter edition of its Drops & Wins promotion, which has one of the largest prize pools the provider has ever fully sponsored and is guaranteed to excite both players and operators.

From November 17th through February 9th, the provider will keep a stunning €1,000,000 in monthly prize pool split evenly between slots and live casino, a substantial boost thanks to the inclusion of the latter vertical and the inclusion of the Prize Drops feature in all live casino titles.

Players who make "real-money qualifying bets" on any of the games are eligible for random rewards via the Prize Drop mechanism. Popular Pragmatic slots like Big Bass Bonanza and The Dog House Megaways feature the in-game advertising function, as do newer games like Starlight Princess and Gates of Olympus. However, this is a relatively new addition to live casino games overall.

Sugar Rush Candies:

This implies that in November of 2021, when Pragmatic's much-anticipated live casino release, Sweet Bonanza CandyLand, finally launches, players will be able to take part in Prize Drops. Pragmatic claims that its next live casino adaptation of the smash hit candy-themed slot Sweet Bonanza will "offer players something they have never seen before."

The latest version adds a new dimension of entertainment to the provider's already popular live casino games like Blackjack Azure and Mega Roulette.

Drops and Win has been "well received" by players and operators since its introduction, according to Yossi Barzely, Pragmatic Play's Chief Business Development Officer.

We wanted to provide players with more of the sensation they want when playing our games—the satisfaction that comes from winning. We think that adding Prize Drops to our Live Casino product line makes for a more compelling offering overall.

Adding this element, Barzely said, is "aiming to make a great product even better," and Sweet Bonanza CandyLand is "going to turn some heads for sure" when it launches in November.