With the help of Veikkaus Oy, Pragmatic Play has formed its first partnership in Finland and released a brand new slot machine.

Pragmatic Play, a frontrunner in the iGaming content industry with eighty or more HTML 5 games available on mobile and desktop devices, has been busy on several fronts as of late. The company recently inked a content distribution deal with Veikkaus Oy, a Finnish operator of casinos, lotteries, and gambling. As part of the agreement, the European operator will officially integrate the Malta-based company's 10 most popular slots into its platform.

On July 13, just before announcing the new relationship, the provider introduced 3 Buzzing Wilds, a slot machine game based around bees that comes packed with bonus features including Wilds, Scatters, Free Spins, and adorable nature symbols.

Collaboration's end goal

Through this collaboration, Pragmatic intends to reach a new audience in Finland and bring its most recent material to them. Sugar Rush, Gates of Olympus, and fan favourites The Dog House Megaways and Big Bass Bonanza are just a few of the ten slot machines that will be housed on the Veikkaus Oy platform.

This partnership follows on the heels of similar regional agreements with Swiss Casinos and Merkur Sports, demonstrating the provider's commitment to expanding its footprint in the regulated European market.

According to Irina Cornides, Pragmatic Play's COO: "We are happy to have contracted with Veikkaus to deliver a range of famous Pragmatic Play slots to players in Finland for the first time. This partnership underlines our shared commitment to player protection and CSR, and it also signals our continuing expansion into regulated markets across Europe. Veikkaus is dedicated to providing its gamers with a fun and secure environment, and it gives back heavily to charities all throughout Finland. We are excited to start working with Veikkaus and to bring our top-tier games to their customers.

On the other hand, Veikkaus Oy will reap the benefits of increased visibility and player engagement by bolstering its existing offerings with new, high-quality content developed by Pragmatic Play and adjusted specifically to meet the requirements of the Finnish market. The addition of fresh, never-before-seen material will boost player dedication even more.

"Veikkaus is constantly improving its offering to stay as number one operator for Finnish players," stated Jan Hagelberg, Veikkaus' Chief Product Officer. Our company's mission is to provide the finest entertainment experiences possible to our players while also delivering the best customer service and the safest online casino. We are pleased to welcome Pragmatic Play to Veikkaus, as the company is responsible for some of the industry's most popular and well-known slot machines. Sugar RushTM and Big Bass BonanzaTM have been huge hits in Europe for years, and we are certain that our gamers will respond favourably to Pragmatic Play's high-quality offerings.

About:

In 2017, the Finnish gaming system was revamped, and the three previous operators—the Finland's Slot Machine Association (RAY), Fintoto, and Veikkaus—merged to establish the new Finnish-owned gaming firm Veikkaus Oy. The games in Finland are managed properly and the potential for gambling harm is minimised because to the system's reliance on the principle of exclusive rights. The mechanism prevents fraudulent gaming and safeguards new gamblers' legal rights.

The business also oversees the operations of every casino, lottery, and betting establishment in Finland. Veikkaus's earnings are invested to assist the European country. Sport, culture, youth service, science, social security, the horse industry, and healthcare are just some of the sectors that will benefit.

Pragmatic Play is able to produce up to 8 new slot games each month, in addition to Virtual Sports, Live Casino, and Bingo, all of which are accessible to users through a unified API.